Design Trend: Report from Americasmart in Atlanta

A popular design proverb states that trends are cyclical. Big styles from our past seemingly haunt and delight us simultaneously as we watch them take new life. Trends for both everyday interior design and holiday decor are ever-changing, the culmination of which is seen at the major markets, where industry professionals convene to sell and buy the latest trends. I am so excited to share with you our thoughts on AmericasMart January Home & Gift Show, and as you can imagine, I have a lot to say! I am going to focus this post on a brief introduction to the Mart and Christmas 2014 Trends.

AmericasMart Atlanta

AmericasMart Atlanta Building 3 – by WM Events

I just got back from Atlanta’s AmericasMart, where over 500,000 visitors a year buy gifts, apparel, home decor, furniture & rugs to resale in their shops and to their clients.  The campus consists of three buildings with a total of 66 floors of importers and manufacturers filled with the most cutting edge styles. AmericasMart may sound like the most magical mall in the world, but you can’t just walk in and buy. To get in, you must be a registered buyer, with a legit tax resale number, business card, and be ready to buy big. Your uncle’s tire shop’s state tax ID certificate won’t work. Don’t expect to travel to downtown Atlanta and buy that before season BCBG dress or your favorite pair of Joe’s Jeans, unless you want to do so in bulk and to resale.

AmericasMart Atlanta Trends

AmericasMart Atlanta Facebook Page Cover Photo – Amethyst Geode available at your local PMC

So, now that you get the gist of Mart, lets get into the nitty gritty of the AmericasMart January 2014 Home & Gift Show. As many of you know, we design and manufacture our own exclusive line of furniture and accessories in our Dermott, AR workshop. Not only do we go to market for inspiration, but we fill in our line. We may source from over 15 countries and 40 suppliers before we call our line complete. As designers and buyers, it’s all about providing unique designs and exceptional quality (and yes, that’s our tag line. :)).

This market we saw a lot of the expected. Like the 2014 Pantone Color of the Year, Radiant Orchid.

Radiant Orchid Pantone 2014 Color of the Year

Radiant Orchid Pantone 2014 Color of the Year – photo borrowed from Americasmart

Love it or hate it, it is everywhere. From rugs and pillows, to lamps and Christmas designs, Radiant Orchid is a color you will need to cozy up to in 2014. Hey, I hear purple looks great on everyone and is the color of royalty, so it’s good in my book! This muted take on the Radiant Orchid color palette particularly perked my interest. Maybe I was just tired from a long day at market, but that bed looks delicious… LOVE!

Muted Radiant Orchid Bedding

Muted Radiant Orchid Bedding

You may remember the 2013 Pantone Color of the Year, Emerald. I saw emerald make a major statement in the Christmas trends for 2014, along with it’s younger sister Radiant Orchid. I mean, it make sense right? Green and red are traditional Christmas colors, so why not play on the popular trend of the season before in Christmas decor? Instead of traditional red and green pairing, I saw the emerald primarily used two ways. One, jewel tones…

Christmas 2014 Jewel Tones

Christmas Trend 2014 – Jewel Tones

A second way… emerald paired with turquoise and orange – a trendy combo.

Orange, Turquoise, Emerald Christmas 2014 Trend

Orange, Turquoise, Emerald Christmas 2014 Trend

Orange, Turquoise, Emerald Christmas 2014 Trend

Orange, Turquoise, Emerald Christmas 2014 Trend

Orange, Turquoise, Emerald Christmas 2014 Trend

Orange, Turquoise, Emerald Christmas 2014 Trend

As I stated earlier, trends are cyclical and the latter trend reminds me of a Veranda cover that featured Mary McDonald’s opulent Beverly Hills home back in 2008.

Veranda Cover Nov/Dec 2008

Veranda Cover Nov/Dec 2008

Veranda Nov/Dec 2008

Veranda Nov/Dec 2008

Veranda Nov/Dec 2008

Veranda Nov/Dec 2008

As you can see, my iPhone camera doesn’t really compare with Veranda’s top notch photography, but it will do in a pinch.

Julie Wimmer, known as Ms. Christmas in Lafayette, LA and one of my favorite co-workers,  told me once that you can predict Christmas color trends based on the economy. If the economy is rough, family’s decorate in traditional red and green colors. If the economy is better, they branch out and invest in fashion colors. Without getting into any diatribes about the economy and consumer patterns, I can tell you that there weren’t too many Christmas trends that shocked me, like the almost neon, multicolor trend from back in 2006. I remember half of our store was filled with brightly colored, whimsical Christmas that would make even Dr. Seuss jealous. People today seem to be trending towards simpler, traditional Christmas looks. Consumer demand made burlap a big statement in many showrooms.

Paul Michael Company Rustic Chic Christmas

Paul Michael Company Rustic Chic Christmas

I think people are drawn to burlap & the flea-market feel because of the thrift, DIY mindset that set in during the Recession. The popularization of reclaiming once discarded objects (gasp! Yes, people used to just throw burlap away – it is a cheap fabric used in concrete finishing, shipping of coffee beans, and other industrial applications, not as a fashion in home decor) spread rapidly on social media (ahem, Pinterest). Decorating with reclaimed materials is cheap, frugal, good for the environment and fuels the creative spirit. Not to mention, it ends up looking pretty darn cute! We are big fans! Check out this cute ornament display made out of cardboard boxes.

Recycled Christmas Trend 2014

Recycled Christmas Trend 2014

On the opposite end of the spectrum, I saw red, white, and silver make a big splash in showrooms around the Mart.

Red, White, Silver Christmas Trend 2014

Red, White, Silver Christmas Trend 2014

If you are super lazy… Or, busy… Or, just really like Christmas, you can leave this look up until July 4th and add some BLUE! Just kidding!

We always go out on a limb with one or two Christmas looks that we just have a feeling about. This year, it was a nod to our neighbors to the south, Feliz Navidad.

Feliz Navidad Christmas Trend 2014

Feliz Navidad Christmas Trend 2014

You may or may not have noticed from my Mart pictures the use of home decor items in the Christmas trees. Your eyes aren’t playing tricks on you, ornaments are being replaced by lanterns, clocks, musical instruments, figurines and even trays holding vases.

Home Decor in Christmas Trees Trend 2014

Home Decor in Christmas Trees Trend 2014

I love this idea! You can make a big Christmas look while investing in everyday goods for your home. To display home decor items that seemingly float in the tree, companies have come up with contraptions like this:

Adjustable Tree Display Arm Trend 2014

Adjustable Tree Display Arm Trend 2014

You can also find a tall, skinny cocktail table, nestle it as close to the base of your tree as possible and decorate on top of that. The trick here is to make sure the base of the table is covered by the bottom of the tree. A table with adjustable height would be perfect!

I can’t wait to fill you in on the everyday interior design trends in my next post, but you know I had to lead with Christmas! What do you all think about the upcoming Christmas Trends for 2014? Share with us #ChristmasTrend2014!

- Elizabeth Michael

2 Comments on Design Trend: Report from Americasmart in Atlanta

  1. Haley Elliott
    January 24, 2014 at 11:02 am (8 months ago)

    Loved your post. Its never too early to see what’s hot for Christmas. Thank you.

    Reply

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